How to Build a Brand Customers Love: Lessons from Wes Henstock
Listen on Spotify | Listen on Apple Podcasts
Timestamps:
[02:52] Disruption ad Differentiation
[10:31] Push Yourself Outside of the Box
[20:54] What Can Solopreneurs Do Today to Disrupt?
[27:06] Brand Strategy vs Business Strategy
Are you struggling to connect with your ideal customers and stand out from the competition? It's time to inject life into your brand and turn customers into raving fans. In my recent podcast episode, I chatted with branding expert Wes Henstock of Confid3ntial, who shared some game-changing insights on how to win hearts and minds.
It's ALL About the Customer
"If we understand our audience, we can align to it, and we can keep moving." Wes emphasises that knowing your customer inside out is the foundation of a powerful brand.
Disruption is Key
"Are you actually different? That's the first step." Don't be afraid to challenge industry norms! Find your unique angle and own it.
Purpose Matters
"Your brand is a promise." Craft a compelling brand purpose that resonates with both you and your customers to guide your business and messaging.
Be Vulnerable, Be Curious
"The more vulnerable you're gonna be, the more open you're gonna be to exploring, to investigating, or thinking differently." Don't shy away from asking the tough questions to uncover fresh perspectives.
Customer Centricity Deep Dive
Wes believes focusing on delivering incredible value to customers sets you apart. How can you achieve this?
- In-Depth Customer Conversations → Conduct interviews or surveys to truly understand their needs and pain points.
- Competitive Analysis → Create a "gaps in service" analysis to identify where you can outperform others in the marketplace.
- Market to Mattering → What's the WHY behind your brand? Having a genuine purpose fuels your messaging, attracts aligned customers, and builds true loyalty.
Ready for More?
Listen to the full podcast episode [Insert Link] for an even deeper dive into branding with Wes Henstock. And don't forget to subscribe to the Master Your Business Podcast for more great business tips!
Important Links:
Episode 6: How to Make Sure Your Brand Doesn’t Blend In with Stephen Houraghan
Episode 8: The Ins and Outs of Customer Insights with Simone Wilson
