How Client Co-Creation Can Energise You and Result in Business Success

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Business can feel like a slog. Even when you love what you do. It’s frickin harder if you’re trying to flog a dead horse with offers that just don’t sell. And if you’re the type of person who takes responsibility for other people’s results, then this episode of the Master Your Business Podcast is for you. We’re joined by the incredible Marivanna Chessa, who reveals how co-creating with clients can boost your energy and fast-track your success. 

Imagine a community of raving fans invested in your journey from day one. She shares how that’s possible!

We'll explore:

• The real meaning of co-creation (it's not just about feedback!)
• Why co-creation fuels explosive business growth
• A step-by-step system for co-creating with clients (no fluff, just actionable strategies!)
• How to effortlessly attract your dream clients with co-creation
• The surprising link between co-creation, energy management, and ditching burnout
• Simple hacks for building habits that last (because New Year's resolutions rarely do!)

What is Co-creation, and Why Should You Care?

Co-creation involves clients in the creation of your services or products. It's about understanding their needs, desires, and pain points on a deep level. This helps you create offerings that truly resonate and provide immense value.

Think of it like this: instead of guessing what your clients want, you're inviting them to tell you. This leads to better products and services and creates a deeper connection with your audience.

Start thinking about how you can involve your clients in your creative process. Could you run a survey? Host a focus group? Schedule a few one-on-one calls to gather feedback?

Co-creation: Your Secret Weapon Against Business Failure

Did you know that a staggering number of businesses fail within their first few years? Co-creation can help you beat those odds! By involving your ideal clients early on, you validate your ideas and ensure you're creating something the market actually wants. This reduces the risk of wasting time and resources on products or services that won't sell.

Before pivoting or launching your next offer, gather a small group of ideal clients and get their input. Aim to find out if you are solving a real problem for them. Is your solution something they'd actually pay for?

How to Co-create with Clients (Step-by-Step)

Marivanna outlines a clear process for effective co-creation:

Gather quantitative data

Conduct surveys or questionnaires to understand your clients' experiences, needs, and preferences. Tools like SurveyMonkey or Google Forms can help!

Analyse the data

Identify patterns and insights that reveal what your clients truly want. Don't just skim the surface – dig deep to uncover the "why" behind their answers.

Develop a proposition

Based on your analysis, create an initial offering that addresses your clients' needs. Think of this as your Minimum Viable Product (MVP) – it doesn't have to be perfect, but it should be valuable.

Engage in qualitative research

Have one-on-one conversations with your ideal clients to get deeper insights and refine your offering. These conversations are gold! Use active listening skills to truly understand their perspectives.

Co-creation: The Ultimate Client Magnet

Co-creation isn't just about product development; it's also a powerful marketing tool. When you involve clients in the creation process, they become your biggest advocates. They've been part of the journey from the start and are invested in your success.

This organic word-of-mouth marketing is invaluable. It helps you attract new clients and build a strong brand reputation.

Feature your co-creators in your marketing materials! Share their testimonials, case studies, or even invite them to participate in webinars or podcasts.

The Energy Connection

Co-creation isn't just good for business; it's also good for your well-being. When you're working on something you're passionate about with people who are excited about it, too, your energy levels soar.

Marivanna highlights the importance of managing your energy across four key areas: physical, emotional, mental, and spiritual. When these align, you can achieve peak performance and avoid burnout.

Take a moment to reflect on your energy levels. Are you prioritising your physical and mental health? Are you feeling passionate and aligned with your work? If not, what can you change?

Building Habits That Stick

Creating a successful business requires building good habits. Marivanna shares her insights on habit formation, emphasising the importance of starting small, rewarding yourself, and stacking new habits with existing ones.

"Make a distinction between resolutions and habits. New Year's resolutions, by week three in January, they're all gone. ... The way to build good habits is, first and foremost, start as small as possible." - Marivanna Chessa

Instead of setting a lofty goal like "go to the gym every day," start with something manageable, like "do 5 push-ups every morning." Once that becomes a habit, you can gradually increase the intensity.

Conclusion

Co-creation is a business strategy; it's also a philosophy that puts people at the heart of everything you do. By involving your clients in the creation process, you build stronger relationships, create better products and services, and unlock new levels of energy and success.

Ready to experience the power of co-creation for yourself? 

Listen to the full episode now and discover how to transform your business and your life! 🎧

 Keep mastering your business. 

THANK YOU FOR BEING HERE

Links from this episode:

Resources Mentioned:

• Tiny Habits by BJ Fogg
• Atomic Habits by James Clear

• Episode 105 - How to create passive income offers you can sell while you're sleeping

Connect with Marivanna:

• Website  - https://marivannachessa.com/
• LinkedIn - https://www.linkedin.com/in/marivannachessa

⭐⭐⭐⭐⭐

“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

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