Laugh All The Way To The Bank By Being Funny In Your Marketing
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Timestamps:
[02:46] Inject Marketing Into Your Business
[06:47] My Client’s Story
[12:04] Let Humour Humanise Your Brand (Appropriately!)
[14:44] My Humour Horror Story
The Power of Humor in Marketing
Ever heard the saying, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel?" Well, humour has a knack for making people feel good, and that's pure gold in the world of marketing. A well-timed joke or clever quip can turn heads, spark conversations, and even open wallets.
The Science Behind Humour in Marketing
The Psychology of a Good Laugh
Think about your favourite comedy special or hilarious movie. Laughter is a universal language that connects us, breaks down barriers, and creates a sense of shared experience. In marketing, this translates to increased engagement and a stronger emotional bond with your brand.
Laughter and Memory: The Sticky Note Effect
You might not remember every product feature or benefit you read about, but you'll definitely recall that hilarious ad that made you spit out your coffee. Humour enhances memory recall, making your brand and message unforgettable in a sea of forgettable marketing noise.
How to Be Funny (Even If You're Not): Practical Tips
Finding Your Brand's Funny Bone
Humour is subjective, so what tickles one person might bore another. That's why it's crucial to identify your brand's unique personality and the type of humour that resonates with your target audience. A luxury brand might opt for sophisticated wit, while a tech startup might embrace playful self-deprecation.
Crafting Humorous Content That Clicks
Don't force it! The best humour feels natural and effortless. Try incorporating puns, witty observations, or even a sprinkle of self-deprecating humour into your social media posts, blog articles, or email campaigns.
"If you're naturally funny, look, you use it!"
Funny Fails: When Humour Doesn't Land
Tone-Deaf Marketing: Know Your Audience
Humour can be a powerful tool, but it can backfire spectacularly if not handled with care. Know your audience inside out and understand what they find funny – and more importantly, what they don't. Avoid sensitive topics, stereotypes, and anything that could be perceived as offensive.
The Fine Line: Offensive vs. Funny
There's a fine line between edgy humour and outright offensiveness. Always err on the side of caution and be mindful of cultural differences, current events, and the overall context of your message. Remember, the goal is to make people laugh, not cringe.
Measuring the Success of Humorous Marketing
Okay, so you've sprinkled some jokes and puns into your marketing mix. But how do you know if it's actually working? Just like any other marketing strategy, you need to track and measure its impact.
Engagement Metrics: Clicks, Shares, and Likes
Keep a close eye on your social media analytics. Are your funny posts getting more likes, shares, and comments than your usual content? Are people clicking on those witty email subject lines? If so, it's a good sign that your humour is resonating.
Sales Impact: The Bottom Line
Ultimately, the goal of any marketing strategy is to drive sales. While it's not always easy to directly attribute a sale to a specific joke, look for overall trends. Did your revenue increase after you started incorporating humour? Are customers more likely to make repeat purchases? If so, then your comedic efforts are paying off.
Humor in the Digital Age: The Future of Funny
Memes, GIFs, and Viral Marketing
In the age of social media, humour has found a new playground. Memes, GIFs, and viral videos can spread like wildfire, taking your brand's message to a massive audience in a matter of hours. If you can tap into the zeitgeist with a well-timed meme or funny video, you could see a significant boost in brand awareness and engagement.
Humor in Social Media: The Art of the Witty Tweet
Social media platforms like Twitter and Instagram are perfect for showcasing your brand's personality through humour. Clever tweets, funny Instagram captions, and engaging Stories can all contribute to a positive brand image and attract a loyal following. That doesn’t mean to say you can’t be funny on LinkedIn. In fact, if no one else is, then there’s a gap for you. Just remember to keep it relevant and authentic to your brand's voice.
Conclusion
Incorporating humour into your marketing might feel like a gamble, but it's a risk worth taking. When done right, humour can elevate your brand, forge stronger connections with your audience, and, ultimately, drive business growth. So, go ahead, crack a joke, share a funny meme, or simply let your brand's personality shine through. Who knows? You might just laugh your way to the bank.
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