How To Unlock Business Growth With Targeted LinkedIn And PPC Campaigns with Garrett Hansen
Listen on Spotify | Listen on Apple Podcasts
Timestamps:
[06:10] Importance of Niching Down
[14:19] Leverage PPC (Pay-Per-Click)
[35:21] Ad Budget Allocation
[51:21] Continuous Optimisation
If you're a coach, consultant, or professional service provider looking to replace your corporate salary or scale your business to six or seven figures, you're likely familiar with the frustrations of ineffective marketing strategies. But what if you could tap into proven methods to drive real growth? What if you could speculate to accumulate?
In episode 96 of the "Master Your Business" podcast, Garrett Hansen, a seasoned digital marketing expert, shares his insights on leveraging LinkedIn ads and PPC (Pay-Per-Click) campaigns to generate high-quality leads and boost conversions. Garrett’s strategies have helped businesses like yours unlock substantial growth. Here’s a snippet of the actionable advice he provided on the show to transform your marketing efforts.
The Power of LinkedIn Ads for Service-Based Businesses
LinkedIn isn’t just for networking—it’s a goldmine for generating leads, especially for service-based businesses. Garrett emphasises that LinkedIn users are typically professionals in a decision-making mindset, making it an ideal platform for B2B marketing.
Why LinkedIn?
LinkedIn offers a unique environment where you can connect with key decision-makers and professionals actively looking for solutions to their problems. This platform allows you to target your ads with precision, ensuring your message reaches the right audience.
Micro-Targeting: The Secret to Effective LinkedIn Ads
One of the standout strategies Garrett discusses is the importance of micro-targeting. By breaking down your services into specific micro offerings, you can create highly targeted campaigns. This approach not only makes your ads more relevant to your audience but also significantly increases conversion rates.
Key Takeaway:
“Cold LinkedIn ads take time, but when paired with strong content, they can build your audience faster than you think.” – Garrett Hansen
Steps to Create High-Converting LinkedIn Ads
- Define your audience. Focus on specifics like industry, job titles, and location.
- Craft impactful ad copy. Address your audience’s pain points and offer clear solutions.
- Use high-quality visuals that resonate with your brand and message.
- Set a budget. Even a modest budget can yield results when targeted effectively.
- Regularly review and tweak your campaigns to enhance performance.
Quick Wins with PPC Advertising
While LinkedIn is great for long-term relationship building, PPC offers quick, measurable results. Platforms like Google and Bing allow you to reach prospects who are already searching for services like yours, making PPC an excellent option for immediate ROI.
Why PPC is a Must-Have Strategy
PPC campaigns are designed to target users with high intent—those who are actively searching for the solutions you provide. Garrett points out that a well-executed PPC campaign can turn a small investment into significant sales quickly.
How to Launch a Winning PPC Campaign
- Start with keyword research. Tools like SpyFu, SEMrush, and Uber Suggest help identify the keywords your audience is searching for.
- Nail your niche. Ensure your ads are directly relevant to your audience, include the relevant keywords and focus on the benefits of your service.
- Direct your PPC traffic to dedicated landing pages optimised for conversion.
- Monitor and adjust your campaign performance and adjust bids, keywords, and ad copy as needed.
Pro Tip:
Garrett shares that one client, after spending €3,000 on PPC, saw €24,000 in sales within two months—a testament to the power of a well-targeted PPC campaign.
Optimising Landing Pages to Convert Traffic
Directing traffic to a generic homepage is one of the biggest mistakes businesses make. Garrett emphasises that landing pages tailored to specific campaigns are far more effective at converting traffic into leads or clients.
What Makes a High-Converting Landing Page?
- Strong headlines that clearly communicate your unique value proposition.
- Place multiple call-to-action buttons throughout the page to guide users.
- Include social proof like, testimonials, case studies, and recognisable logos to build trust.
- Highlight the pain points and agitate the challenges your audience faces and how your service can solve them.
- Ensure your landing page is mobile-friendly, as mobile traffic often constitutes a large portion of visits.
Nurturing Leads: Turning Prospects into Clients
Generating leads is just the beginning. To maximise your marketing efforts, Garrett recommends nurturing these leads through multi-touch follow-up sequences.
Multi-Touch Follow-Up Sequences
A multi-touch approach involves engaging your prospects through various channels, such as email, SMS, and personalised LinkedIn messages. The idea is to stay top-of-mind while delivering value that addresses their needs.
The Role of Retargeting in Lead Nurturing
Retargeting is a powerful tool for warming up leads who have interacted with your content but haven’t converted yet. By using pixel tracking on your website, you can create retargeting campaigns that deliver relevant ads based on user behaviour, increasing the likelihood of conversion.
Conclusion: Take Action to Drive Growth
Unlocking business growth with LinkedIn and PPC campaigns is all about precision targeting and continuous optimisation. Whether you’re looking for quick wins with PPC or building long-term relationships through LinkedIn, Garrett Hansen’s strategies are designed to help you achieve your goals.
Connect with Garrett Hansen on LinkedIn for personalised advice on implementing these strategies in your business.
Important Links:
Sign up for the Master Your Business Podcast Newsletter!
https://www.linkedin.com/in/garretthansen1/
How to Use SEO to Grow Your Service Business with Sally Howard
