How to Master LinkedIn Live Events to Increase Your Credibility and Leads
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Want to build authority, attract clients, and stand out on LinkedIn? Hosting LinkedIn Live events might be your answer. But let’s face it—going live with no audience is frustrating. If you struggle to get registrations or keep viewers engaged, you are not alone. The good news? You can fix it.
In this post, we break down expert strategies from messaging coach Becky Whittaker. She shares her secrets on running LinkedIn Live events that actually work.
Why LinkedIn Live Is a Game-Changer
Unlike Instagram or Facebook Live, LinkedIn Live is built for professionals. It is perfect for positioning yourself as a thought leader while connecting with your ideal clients. Showing up live regularly helps build credibility and creates a sense of familiarity with your audience.
"There’s something really powerful about showing up live, exactly how you are. People start to see you as a real person who knows what they’re talking about. It builds trust and credibility." – Becky Whittaker
But simply going live is not enough. You need the right strategy to get people to register, show up, and stay engaged.
How to Get More People to Register for Your LinkedIn Live
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Pick the Right Topic
Choose a topic your audience cares about. If one person asks a question, chances are many others have the same concern.
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Write a Compelling Title
Titles should spark curiosity and promise value. For example, "The Biggest Mistakes Coaches Make on LinkedIn Lives."
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Promote Your Event Early and Often
- Announce your event at least one week in advance.
- Post about it on LinkedIn multiple times.
- Send reminders to your email list and past attendees.
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Leverage Your Guests’ Audience
If you have a guest, encourage them to share the event with their network. The more people talking about it, the better.
How to Keep Viewers Engaged
Getting people to show up is one thing. Keeping them watching is another.
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Make It Interactive
Ask questions and encourage comments. Respond to viewers in real time.
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Set a Structure
Plan a loose agenda to keep the conversation flowing while staying on track.
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Don’t Panic Over Drop-offs
Viewership will fluctuate. Focus on delivering value instead of obsessing over numbers.
Common Mistakes to Avoid
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Not Promoting Enough
People will forget unless you remind them multiple times.
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Going Off on Tangents
Stay focused on the topic. If you have a guest, guide them back if needed.
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Ignoring Tech Setup
Test your microphone, internet connection, and streaming software before going live.
Turning LinkedIn Live Viewers into Leads
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Have a Clear Call to Action
Tell viewers what to do next. Whether it is booking a call, downloading a freebie, or signing up for a program, make it clear.
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Follow Up
Reach out to attendees afterward. Thank them for watching and invite them to your next event.
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Repurpose Your Live
Chop up clips and share them across LinkedIn, Instagram, and YouTube to keep engagement going.
Final Thoughts
LinkedIn Live is a powerful tool for boosting credibility and attracting leads. With the right topic, promotion strategy, and engagement tactics, you can turn live events into a client-generating machine.
Want to see these strategies in action? Listen to the full episode with Becky Whittaker for more insights!
Listen on Spotify | Listen on Apple Podcasts
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