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5 Persuasion Secrets Top Brands Use That You Can Steal Today With Roger Dooley

Marketing isn’t just about logic. Neuroscience proves that 95% of buying decisions happen before people even realise it. Big brands know this and use psychology-backed strategies to persuade customers daily.

In this post, we’re breaking down five persuasion techniques that companies like Netflix, Amazon, and Expedia use—and how you can use them to grow your business.

The Science Behind Persuasion

People don’t always buy based on facts. Instead, they rely on emotions, habits, and subconscious triggers. As Roger Dooley explains:

“If you're trying to convince your customers to buy from you only with very rational, logical arguments, you're only appealing to a small part of their brain.”

That’s why persuasion is key. When you understand how people make decisions, you can craft marketing that actually works.

Use Scarcity to Drive Action

Ever noticed how travel sites tell you “Only two rooms left at this price”? That’s scarcity in action. It triggers urgency and makes people act fast.

How you can use it:

• Highlight limited-time offers.
• Show low stock levels for popular products.
• Set deadlines for special deals.

Leverage Social Proof for Instant Trust

People trust what others recommend. That’s why brands showcase reviews, testimonials, and star ratings.

How you can use it:

• Feature client testimonials on your website.
• Display real customer reviews.
• Show how many people have used your product or service.

Reduce Friction to Increase Conversions

Netflix doesn’t ask you if you want to watch the next episode—it just plays it. Less effort means higher engagement.

How you can use it:

• Simplify your checkout process.
• Make signing up effortless.
• Remove unnecessary steps from your sales funnel.

Use AI to Personalise Marketing

Big brands use AI to tailor recommendations and ads. The good news? Small businesses can do this, too.

How you can use it:

• Use AI tools to suggest products based on past behaviour.
• Automate personalised email sequences.
• Analyse customer data to improve targeting.

Tap Into Authority to Build Credibility

People trust experts. When a respected source recommends a product, customers listen.

How you can use it:

• Feature endorsements from industry leaders.
• Highlight awards or recognitions.
• Share expert opinions in your marketing.

The Ethics of Persuasion

Persuasion isn’t about tricking people—it’s about helping them make decisions they won’t regret. As Dooley puts it:

“Persuasion isn’t manipulation—it’s about guiding your customers toward choices they’ll feel good about.”

Apply These Secrets to Your Business

You don’t need a Fortune 500 budget to use neuromarketing. Start applying these techniques today, and watch your engagement, conversions, and sales grow.

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About Roger Dooley:

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

📲Connect with Roger on LinkedIn:https://www.linkedin.com/in/dooley
👀 Grab Roger’s Persuasion Psychology Prompt Guide: https://www.rogerdooley.com/free-persuasion-prompts/  

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