How to Succeed on Social Media Despite Algorithm Shifts
Listen on Spotify | Listen on Apple Podcasts
Feeling lost in the ever-changing social media algorithms?
Don't worry, you're not alone! Today, we're uncovering the secrets behind these algorithmic twists and turns to ensure your social media presence stays rock-solid.
Whether you're a seasoned social media expert or a curious newbie, here are some actionable tips to help you weather any algorithm storms. ️
Here's your survival guide:
Quality Over Quantity:
Remember, it's not about bombarding your audience with a constant barrage of sales posts or random quotes. Instead, focus on crafting high-quality content that offers genuine value and insights.
- Share actionable advice
- Engage with your audience
- Maintain a consistent posting schedule
Explore Beyond Your Island:
Experiment with different social media platforms. Think of it like having a passport to explore different digital countries. Each platform offers unique benefits and caters to diverse interests. Find the one where you meet more of your favourite people and hang out there!
- Identify your target audience
- Leverage long-form content
Connect with Your Tribe:
Remember, social media is a two-way street. Don't just broadcast, build bridges! Interact with your audience, create a sense of community, and make meaningful connections.
- Run contests and giveaways
- Host live Q&A sessions
- Collaborate with other adventurers
Build Your Own Treasure Map:
Social media algorithms can change like the weather, so having your own "map" to stay connected is crucial. That's where an email list comes in. It's like your own private island where you control the rules and can always reach your audience, no matter what algorithmic storms may come. ️In your emails:
- Offer valuable incentive
- Offer exclusive content, discounts, or early access to new services.
- Stay in touch
Patience is the Key to Your Treasure Chest:
Rome wasn't built in a day, and neither is a successful social media presence. It takes time, consistency, and a willingness to adapt to changing landscapes. ️
- Track your progress
- Embrace experimentation
- Focus on long-term growth
Social media is a powerful tool, but it's just one part of a comprehensive marketing strategy. Combine it with other channels like networking, public speaking, and content marketing to create a holistic approach that reaches a wider audience and drives business growth. Then you’ll be like “algorithms - what algorithms?!”
Important Links
Sign up to the Master Your Business Podcast Newsletter!
