5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain Hacks
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Entrepreneurs often push themselves to the limit. They work long hours, juggle endless tasks, and run on caffeine and adrenaline. But what if the secret to success was not working harder, but training your brain so you work towards your compelling future?
In this episode of Master Your Business, mentalist and brain hacker Keith Barry shares practical techniques to boost focus, decision-making, and productivity. With years of experience working with top athletes and business leaders, Keith reveals how small shifts in your mindset can transform your business.
Define Who You Don't Want to Be
Most entrepreneurs focus on who they want to become. But Keith suggests flipping the script. Ask yourself: Who do I not want to be?
"The number one thing I would say is to define who you don’t want to be. We’re all career-driven, setting goals, building visions for our businesses… but take a step back and ask—who do I not want to become?" – Keith Barry
By knowing what you want to avoid, you can make better decisions about your time, priorities, and energy. If you do not want to be an absent parent, a burnt-out leader, or someone who regrets missing key moments in life, let that guide your choices.
Cut the Noise and Distractions
Many entrepreneurs struggle with focus. Keith says the biggest culprit is information overload. News, social media, emails, and constant notifications drain your mental energy.
His advice:
- Delete news apps. Stop doomscrolling and protect your mental bandwidth.
- Turn off notifications. Set clear work hours and boundaries.
- Use a “Do Not Disturb” signal. Close your office door or put on headphones to let others know you are in deep work mode.
When you remove distractions, your brain can focus on what truly matters.
Use Self-Hypnosis for Peak Performance
Keith has been a hypnotist for over two decades. He uses self-hypnosis to get into high-performance mode before major tasks. He explains that hypnosis is not about losing control—it is about rewiring your subconscious to focus, perform, and stay calm under pressure.
How to try it:
- Sit in a quiet space and close your eyes.
- Breathe deeply and slow your brain waves using binaural beats.
- Visualise success. See yourself completing your work efficiently and with confidence.
- End with a power pose to lock in the state of mind.
Doing this for just 10 minutes before an important task can transform your energy and results.
Get the Foundations Right Before Optimising Sleep
Many entrepreneurs think they can function on minimal sleep, but Keith warns that the real problem often starts long before bedtime. Instead of just focusing on sleep hacks, he emphasises getting the foundations of health in order first.
Key foundational habits:
- Assess your diet. Are you consuming enough protein and whole foods, or running on sugar and caffeine?
- Move your body. Regular exercise helps regulate energy levels and mental clarity.
- Limit alcohol and vaping. These disrupt sleep quality more than most realise.
- Get into nature. Even a short walk outside can significantly lower stress and improve cognitive function.
- Check your stress levels. Chronic stress keeps the brain in high alert, making deep sleep harder to achieve.
"Most people think they need a sleep hack when in reality, their entire lifestyle is out of sync. Fix the basics first, and better sleep will follow." – Keith Barry
Once these foundations are solid, then fine-tuning sleep becomes much easier and more effective.
Master LinkedIn Marketing with Voice Notes
Most professionals are on LinkedIn. Few use it effectively. Keith reveals a simple LinkedIn growth hack that has helped him land high-profile clients.
“Most people don’t realise this, but on LinkedIn, you can send voice notes in DMs—and hardly anyone is using it! Instead of just typing a message, I hit record and say, ‘Hey, thanks for connecting! Let’s jump on a quick call if you’re curious.’ The personal touch builds instant trust, and people love it.” – Keith Barry
How to use this:
- Send personalised connection requests to ideal clients.
- Once they accept, record a quick voice note introducing yourself.
- Keep it friendly, direct, and value-driven.
Voice notes build trust, credibility, and engagement in a way text messages do not.
Conclusion
Success in business is not just about hustle. It is about hacking your brain for smarter decisions, better focus, and sustainable energy.
To recap, here are Keith Barry’s top brain hacks for entrepreneurs:
- Define who you don’t want to be so you make better decisions.
- Eliminate distractions to maximise productivity.
- Use self-hypnosis to tap into peak performance.
- Fix your foundations first before worrying about sleep optimisation.
- Leverage LinkedIn voice notes to build relationships faster.
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Keep mastering your business.
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About Keith Barry:
For over two decades, Keith Barry has been captivating audiences worldwide with his astounding performances, presentations, and coaching as a TV hypnotist, mentalist, and brainhacker. He is one of the world's leading experts in using the power of the mind to create amazing experiences and transformations for individuals, teams, and organizations.
Keith is also a sought-after keynote speaker and thought leader who helps leaders and companies develop a growth mindset and respond to unexpected challenges more effectively. He has worked with global clients such as Netflix, Comcast, Dell, Google, Microsoft, and Amazon, and has delivered inspiring and impactful talks at prestigious events such as TED, SHARED SERVICES FORUM UK, and the PENDULUM SUMMIT. He is also a best-selling author of Brain Hacks, where he shares unique techniques to help you cultivate a magical mindset and develop mental toughness subconsciously.
π² Connect with Keith on LinkedIn: https://www.linkedin.com/in/keith-barry-b004986b/
π² Connect with Keith on Instagram: https://www.instagram.com/keithbarry/
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