How to Use Consistency and Engagement to Grow Your Online Community with Zoe Whitman
Listen on Spotify | Listen on Apple Podcasts
How to Use Consistency and Engagement to Grow Your Online Community with Zoe Whitman
Building a thriving online community doesn’t happen overnight. It takes effort, consistency, and authentic engagement. In this blog post, I’ll take you through the journey shared by Zoe Whitman, co-founder of The 6 Figure Bookkeeper, on the Master Your Business Podcast. Zoe grew her Facebook group from just 100 members to an incredible 24,000. Here’s how she did it, and how you can, too.
Start Small, Stay Consistent
Growing a community starts with taking small, steady actions. Zoe began with only 100 members in her Facebook group. What made all the difference? Consistency.
“Boring, consistent actions. That’s how you do it,” Zoe said. And she's right. Every single day, she and Jo showed up—posting, engaging, and making sure the group had value. It wasn’t flashy or overnight magic. It was showing up for their audience, again and again.
Pro Tip:
If you’re starting out, pick one platform where your ideal audience is and commit to being active every single day for a month. Post, comment, and bring value. Consistency builds trust.
Use Video to Build Engagement
One of the best tools Zoe used was live video. They streamed their podcast episodes directly into their Facebook group. This not only kept their members engaged but also helped attract new people to join.
“Video helps people vibe with you,” Zoe shared. “They see you, hear you, and feel that connection.” This approach took their group engagement to new heights. At times, they hosted multiple live sessions a day during launches, driving excitement and interaction.
Pro Tip:
Use video to showcase your authentic self. Whether it's a live Q&A or sharing insights, video allows you to connect deeply with your audience.
Authenticity Over Perfection
In their early days, Zoe and Jo focused too much on trying to be polished and perfect. But they quickly learned that what actually connects with people is authenticity. A genuine post from Jo dancing in her kitchen outperformed polished, templated content.
“We were trying to look cool, but it wasn’t working. The best posts are where we’re just being ourselves,” Zoe said.
Pro Tip:
Don’t worry about perfection. Let your audience see the real you. Authenticity creates deeper relationships and makes your community feel connected.
Adapt When Things Change
No matter how much effort you put into growth, things can change. Facebook’s algorithm update impacted how they could use live video, reducing engagement temporarily. But instead of panicking, Zoe and Jo adapted. They returned to posting daily—this time focusing on personal content. They diversified their content, sharing stories, photos, and more insights about themselves.
Pro Tip:
When algorithms change, don't stop. Adapt. Be flexible and always try new things to see what works best for your community.
Building Relationships, Not Just Numbers
It's easy to get caught up in numbers, but a big group isn’t always a successful group. Zoe emphasised the importance of quality over quantity. They focus on building meaningful connections, not just adding members for the sake of it.
“We’re not interested in just numbers. We’re about creating value and connections,” Zoe explained.
Pro Tip:
When growing your community, think about how you’re adding value. Are you helping your members connect? Are you giving them something they need?
Key Takeaways:
- Consistency is the secret success sauce—show up every day.
- Use live video to make connections.
- Authenticity beats perfection—always.
- Adapt when algorithms change, and focus on building real relationships.
Ready to grow your community?
Take one action today—maybe it’s posting something real about yourself, starting a live video, or just showing up consistently for the next week.
Want to learn more about what Zoe shared?
Check out the full episode with Zoe Whitman from The 6 Figure Bookkeeper.
Keep mastering your business.
THANK YOU FOR BEING HERE
Links from this episode:
Connect with Zoe and Jo:
- Website: https://www.6figurebookkeeper.com/
- Facebook Group: https://www.facebook.com/groups/6figurebookkeeper
- 6 Figure Bookkeeper Podcast: https://podfollow.com/the-bookkeepers-podcast/view
⭐⭐⭐⭐⭐
“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
